One of the big responsibilities of being a business owner is that you’re always representing your brand; that means you’re never off duty. You’re always ‘on’. Everywhere you go that you might meet people who will know your business, you’re on show, representing your brand in all you do.If that sounds like hard work, well, it is – and so it should be. Being a business owner isn’t just a full time job, it’s an identity, a lifestyle choice: it’s who you are. So wherever you go you must remember that you’re your own brand ambassador, and your behaviour will make an impression on the people you meet. Make sure it’s the right one.In the last few weeks I’ve seen a number of people letting their brand down, with even the smallest things leaving a negative impression. They may seem insignificant but they will affect the way people feel about a brand, even if the behaviour you witnessed was nothing to do with the actual product or service they sell. It still shapes the impression you have of the brand in a way that will affect your choice of whether to buy or not.Let me give you some examples.At a networking event, during a presentation by a guest speaker, there was a lady sat behind me who ate noisily, burped loudly and talked constantly during the presentation, making negative comments and sarcastic remarks about the speaker. She also merrily filled up her own water bottle with bottled water provided by the venue, which may seem like a small misdemeanour but it’s still stealing. The impression I was left with was of someone rude and dishonest, and I won’t be doing business with her no matter how good she is at her job.A consultant I once worked with regularly used to talk negatively about clients behind their backs, mocking them and referring to them as idiots when they’d left the room. I felt sure he must do the same about me as soon as I’d left as well. Unsurprisingly I didn’t work with him for long.At a workshop I went to recently the presenter was brilliant and a clear expert in their field, but the slides and handouts hadn’t been proof read and were full of typos and mistakes. It didn’t detract all that much from the content, but it did leave many attendees commenting on how slapdash and unprofessional it seemed.At another workshop I met a speaker whose appearance was less than professional. He was a lovely chap and knew his stuff, but he was dressed in ill-fitting clothes, which didn’t look terribly clean or well looked after. He looked like he hadn’t taken any care over how he looked, which gave the impression of someone who didn’t respect his audience.At another event I met a rather overweight holistic therapist who tucked into the free Danish pastries during the ‘informal’ networking part of the event, and then in the ‘formal’ part told us all how she could help us create lives of health, wellbeing and even lose weight through her therapy. I’m not size-ist – her diet and weight are her own business – but like a hairdresser with a terrible haircut, she was an unconvincing advertisement for her own services.The mistake that these people all made was in thinking they were ‘off duty’, and that what they were doing didn’t matter. As soon as they were ‘on stage’ or in front of prospective clients their behaviour changed to what they believed to be ‘appropriate’ or ‘professional’ but as soon as they felt that they were ‘off stage’, they let down their guard and ‘leaked’ their true personality. But of course, they weren’t off stage because all the other people there, myself included, were there to see them, and saw what they were really like.Here’s the thing – you’re never off duty.As long as you’re communicating with or in the presence of potential clients, you’re on stage, on duty, you’re representing your brand.Whatever you do or say will be associated with your brand, and can undermine it, no matter how good you are at your job. You may be the best website designer or business consultant in the world but if you steal from events, eat like a pig and slag off your clients behind their backs, people will notice, and they simply won’t want to work with you.So think about your brand, the brand personality that you aspire to have and to represent. How does that brand personality dress? How does it behave? What does it say to people? How does it treat people? What would it never do or say? What would you be horrified for people to think about you? What would you ideally want people to think or say about you when you’ve left the room? What would be the worst thing they could say about you? How can you make sure that never happens?Now you need to make sure you live up to that brand personality in everything you say and do; that includes what you wear and how you look, how you speak, what you write and even how you answer the phone.Remember, everything you do is part of your brand, so make sure it’s aligned behind a clear vision and consistently giving the right impression.You don’t want to be the person who everyone’s talking about after the event, for all the wrong reasons. You want to be the one who makes a good impression, looks sharp, acts professionally and is courteous and generous to everyone.If you want to be a successful brand ambassador, make sure your clothes fit and that you’ve brushed your hair; don’t pepper your speech with F-bombs; don’t stuff your face with Danish pastries and please, whatever you do, don’t steal the bottled water.

Various types of products and services have various marketing objectives due to the nature of their trade. Objectives are best defined in a marketing plan which details exactly how the company can benefit if it takes on projected sales and marketing activities. The plan highlights the marketing mix, its budget, and how the business will expand in a specific period.Marketing communication has channels that deliver your business message to the large masses. These days, companies use both print media and electronic media in their marketing mix. They like to take part in events and put up kiosks in various busy spots of the city for product testing as well. If the objective is to reach large masses you can create TV ads. To engage users online companies create websites and use questionnaires for new product development, learn more about consumer behavior, their likes and dislikes.Reinforcement is the main element of integrated marketing communication as it ensures all elements of a result-driven campaign work cohesively to achieve objectives. For brand awareness five elements are most important as follows:

Personal Selling

Advertising

Sales Promotion

Direct Marketing

Publicity
A promotional mix works like a combination of options and the options that suit the trade best are always part of a marketing mix. If you are a local restaurant there is no need to advertise on TV. All you need is sales promotions, websites, and direct marketing through food delivery companies. For an FMCG TV ads are essential when you have a lot of competitors. FMCGs try to make sales using all types of channels. So objectives of the marketing communications (MC) depend on the type of business you are in. The importance of integrationIntegration is important for consistency. For example, if the brand logo appears different on the packaging than what is displayed on the website it gives off a very bad impression. Uniformity gives you a clean brand image that is more trustworthy. The corporate identity has to be maintained at all times. The look and style of your brand need not change across the various channels. Your brand message has to be consistent for corporate reasons. The target audience will take actions you want them to if you have a consistent message across many platforms. For this reason, the brand, the agencies, media, channel members, and the MC support services all need to work together to ensure they are on the same page. This prevents clutter which is damaging for the company image.Role of marketing communications in promoting and developing brandsPromoting and developing brands requires work on graphics. When you have attractive graphics the brand name will be well recalled as the mind likes to retain eye-catchy graphics. When you have the effectual graphics for your advertising and publicity you are ready to promote a brand. The logo is a vital element of the brand as it distinguishes you from others. It can be revamped when the market trends change. Brands are best developed using the right IMC strategy so they can find consumers in the large target market and this requires research. After that, we can build a brand using a marketing mix for IMC. It helps with customer retention and getting new customers. By building brand equity brands can survive n the market. Product information that consumers get leads to making informed decisions about making purchases.A business message gives the target market awareness about who you are and the benefits you have to offer. By using events at expositions or interacting with consumers online at websites or social media sites we can build associations with the consumers. When we have a large following the perception of the brand in the market will be positive. More prospects will trust us and try it. From the experience they get online and from the product use, they will be loyal.

Branding your image is just one step towards growing into something better than your competition. To brand is to have style and a unique image that is better than the rest Branding your product or service is a wonderful way of gaining new customers and narrowing in on your business’s core competencies. By following 4 simple steps nearly any business can develop a brand name.Branding is as much a process as it is luck or any other alignment of the stars mentality. If you follow the 4 simple steps outlined below you can brand just about any product, website or business. Even small businesses can brand an image that will be recognized by their customers and will set them up for greater growth.Before you begin it is important to know what branding can actually do for you. No major corporation became large without having an image attached to its name. Think of Starbucks for a moment and you will see that the green circle logo is easily distinguishable among all the other coffee brands. Starbucks attracts and represents the young and urban socialites that have a promising future. In other words, they cater to the “Yuppie”. The same might be said for Macy’s clothing, Gucci, BMW’s and the sport of Tennis.Step 1: The key to branding is to know your strengths and weaknesses. For example, the New Business World Blog (NBWB) has the strength of a highly educated writer who has years of business experience and the ability to write reasonably well. The blog’s weakness is its difficulty in attracting corporate advertising, lack of personnel, and the millions of competing blogs. Thus a brand that sets this blog apart should promote information on higher business concepts, superbly written articles, and business help topics.Step 2: Focus on what your strengths are and develop a strategy around them. That strategy, or approach, should lead you to slogans, images, and themes that are part of your branding. These items become your branding material. To further the example of the NBWB and its strengths in education, experience and articles it could market its business through articles, sell these articles to businesses and allow free articles to encourage corporate readership. Hopefully this corporate readership will lead to corporate sponsors who want to place advertisements on the site. The more articles means more visitors and more corporate sponsors.Step 3: Develop your image and logo based upon your businesses strategy and strengths. Let us say that you are the owner of a new dairy farm. Your strength is organic milk and cheese and your strategy is to direct market these products to individuals without the middleman. You may consider a logo that shows a cow with cheese piled around it. The slogan might say something like “Putting the Goodness of Mother Nature in Your Hands”. There really are few limitations when developing your logo but one should keep it simple, easily distinguishable and relevant to your overall message.Step 4: Once your logo and image has been developed your business should begin marketing that information everywhere possible. This means putting it on your website, on the product, in newsletters, in emails, on documents, in your advertisements, etc. The more you market this image and logo, the more likely it will become associated with your product or service.Step 5: Train your employees to act in accordance with the new image. This new image should be the central theme of your operations and should be encouraged as much as possible. In the above farm example employees should ensure the quality, taste and organic nature of the material.

Tips on Brand Management for Small Business

You can’t avoid branding, so make it work for you, not your competitors. Many business owners believe branding is only for the big guns, for major companies with large marketing budgets. People that run small and medium sized businesses often have a reluctance to invest in branding. But branding isn’t about what you believe. It’s what your customers and potential customers believe.

EWO Consulting can help you build and promote your brand to your strategic advantage. We have graphic designers in-house so we can start with a blank sheet of paper and support you throughout your branding journey.

Here’s the secret:

In the hearts and minds of your customers, you have a brand whether you strategically create it and nurture it, or not.

Therefore branding is relevant to any business no matter how large or small.

So what is a brand?

A brand is more than a name – it’s a perception in the market about what your company or products represent. Since the early 70s branding and positioning have been inextricably linked.

“Positioning is not what you do to the product. Positioning is what you do to the mind of the prospect.” Al Ries (1972; “Positioning: The Battle For Your Mind” by Jack Trout and Al Ries).

It’s easier to understand branding and positioning if we work backwards. Every company or product has its position in the market. Your customers have their own perception of your position. For example, they might perceive you as:

o The established leader a strong number two

o The most experienced a new player with potential

o Good with small clients the biggest operator

o Premium quality cheap alternative

o Most reliable product best service support

o Stable and proven most innovative

The list is endless and it varies depending on the market you are in. Your company or product might fit in to more than one, but there’s usually one element (positive or negative) that resonates in their perception of your company or product. It ‘s a position that your brand occupies in the mind of your customer.

Is this perception rational or emotional?

Extensive studies in recent years have shown that most decisions we make are emotionally driven. We may be able to support them rationally, sometimes with amazing intellect and logic, but they’re born in emotion.

University of Washington: “Brain scan imaging supports the idea that every time you have to make a choice in your personal life, you need to feel the projected outcome of each choice – subconsciously or intuitively. You then make that choice according to the projected feeling.”

Michael Newman, Creative Director of ad agency DNA and author of “The 22 Irrefutable Laws of Advertising (and when to violate them)”: “Human decision making is emotional, spiritual, political and, perhaps least of all, rational. The truth is, we aren’t really rational beings. We are more human than that.”

It’s worth repeating:

In the hearts and minds of your customers, you have a brand whether you strategically create it and nurture it, or not.

If you have ignored branding, for whatever reasons, then the good news is there is an untapped marketing edge you can explore in your business. For a business with minimal marketing budget and tight market, branding can provide a cost-effective edge over your competitors.

So is a strong product or business name important to good targeted branding?

Yes, a relevant and memorable company or product name is important to a strong brand. But so is almost everything else you do in your business. Anything that may affect the perception of your customer affects the value of your brand.

A simple but important key is to know the values and image you want your brand (company or products) to represent. It’s surprising how many small to medium businesses ignore this basic step in building their business.

Then it is important that your staff, bank, customers, suppliers, competitors and alliances all have the same perception. Like most business principles, establishing and maintaining a good branding isn’t rocket science. It just requires some focus.

Every business, no matter how small, will be a stronger business with the right approach to branding. EWO can help you quickly analyze your brand and positioning and work with you through the process of creating, re-aligning or building your brand strategy.

In recent years technology has made tremendous advancements. These advancements have reshaped the organisations by creating their business functions integrated and streamlined. Beyond the standard office computers and smart devices, organisations are now implementing new software’s and latest technology equipment’s to run their operations smoothly. One such technological advancement is Slide presentation software PowerPoint is one of the widely used Slide Presentation Software. It is a powerful tool to make your presentation more attractive and engaging. If you want visual effect, collaboration tools, easy access, then PowerPoint will be the perfect option.

Nowadays in every field, there is huge competition. Business and professional firms use the presentation as a tool to educate, train, motivate the internal and external audience. At any point in time, you may require to give a presentation. The presentation is an essential part of branding because the presentation is the primary source which companies use for communication with clients, general public etc. The presentation demonstrates the company profile, and it’s the only tool which makes sure that all your representatives are turning into sales. A well-designed presentation shows presenters professionalism and also builds organisations corporate image.

Presenters are mainly of two types. Firstly, the great ones, who with their commanding charisma, speaking skills and great presentation styles can grasp the audience attention and secondly the Mediocre one who only focuses on the content of the presentation. They come up with great with great content and speak amazingly but fails in their presentation skills. Many times, lacks in gaining audience attention.

You may have complex data for presentation, a great content will be a scrap if not delivered in an entertaining way. Templates contains layout, colour, fonts, effects. powerpoint template helps to convey the information in an attractive way, grabbing the audience attention throughout the topic.

Benefits of an Effective Presentation:

• Face to Face Interaction: A presentation enables to meet your customers and prospects. Face to face interactions strengthens the relation and bond with the customers. An effective presentation can improve sales. According to a recent survey conducted, face to face meetings is fifteen times better than other marketing activities.
• Engagement: Presentation is the easiest way to engage with the audience. Attractive slides, astonishing layouts can hold the audience attention easily. Bullet points and summary texts help the audience to focus on the main subjects.
• Flexibility: Flexibility is the vital feature of the presentation. It helps in saving the time of professionals. PowerPoint presentations allow the user to quickly change the content and change the designs based on the audience.

• Adds professionalism: Presentation can decide the success of any business meetings. The presenter should convey the information most attractively and entertainingly. Adding attractive templates can ensure maximum engagement of audience over the topic.

• Storage: After the presentation, the slides can be quickly distributed among the members for further reference. It can easily be saved on the computers which minimise the chance of loss or misplacement.

• Presentation Important for Business Growth: Having a superior product can never result in success. Advertisement of the product is also mandatory. The product demonstration should be attractive, clear to the audience. The presentation should be eye-catching and should create a lasting impression on the audience. Adding an attractive slide, Infographics icons can ease the work of the presenter.

• Adds Creativity: Nobody like a wall of text, the presentation should look interesting and conveying. The audience can easily remember visual information. Adding images to illustrate point will surely make your presentation engaging. PowerPoint allows the user to add creative clipart’s, attractive fonts to the presentation.

A worker shortage might be excellent news for the economy! Maybe, just maybe, firms will awake and see workers’ substantial contribution to their success. Some CEOs take unconscionable sums and destroy their firm’s value, unlike many frontline workers who create value. During the pandemic, CEOs took vast sums as they laid-off workers. Some firms sought bankruptcy protection, but hat didn’t stop their greedy CEOs from snatching hefty bonuses.

We have a worker shortage and firms are scrambling to hire whomever is willing. Some firms, like McDonalds have paid signing bonuses. Canada’s Loblaw and its competitors paid a bonus to frontline workers when the pandemic began. They stopped it after three months in unison with their competitors. When government confronted them about this collusion, they claimed it happened independently. Go figure! It’s like you caught your three-year-old with her hand in the cookie jar and she said, Mom, “Cookie Monster did it!”

Worker Shortage Inevitable With Shoddy Treatment

Loblaw’s behavior disturbs me. During the bonus period, profits soared. Per se, that’s no problem. I favor firms making profits. To be sure, I am against government taxing profits. But paying workers the bonus during the pandemic shouldn’t hinge on profits. It was just right. Meanwhile, my wife and I shopped at a Loblaw store and workers continued their excellent service despite Loblaw’s slight.

Leaders must realize frontline workers are the firm’s foundation and treat them well, not as cogs turning out CEOs bonuses! When employers treat workers like machines, they disengage. Gallup said, over several decades, they and other researchers found a strong link between employees’ workplace engagement and the company’s overall performance. Yet employers refuse to accept this. But there is good news: surveys show some firms break the mold and treat workers with respect: Cisco, Apple, Accenture, IBM, FedEx are a few.

Next Quarter’s Earnings Drives Businesses

Companies see next quarter as the prize, so they exploit workers and fudge next quarter’s numbers. I repeat: I am against government taxing business. However, I favor the Biden Build Back Better provision to tax share buybacks that the House passed, and it is before the Senate, even if it might have only a modest effect on share buybacks. Companies shouldn’t be spending billions buying back shares while exploiting workers.

Firms should present to shareholder meetings options to use buyback funds. Choices might include effects of paying bonuses to frontline workers with buyback funds. Shareholders should hear about potential strategic investments, too. Another option is stopping buy-backs for five years after layoffs. Executives, too, shouldn’t get bonuses within five years of layoffs. We must get rid of worker exploitation that enhances CEO bonuses.

Restaurants need to encompass considerable marketing avenues for the sake of success. Without publicity and marketing, there are chances that the restaurant may not survive in the market. But with thorough planning and enactment, the restaurant’s promotion can grab the customer’s attention just like that.

The restaurant business is quite tough. It is difficult for the owners to flourish in this thrift and with very low profits. Restaurant owners are enthusiastic about food because not much profit is left after paying all the mandatory expenses like produce, wages, upkeep, and maintenance. Better so than eternally, restaurants publicity and marketing are necessary.

Some restaurant owners thoroughly expand their profit margin by contracting their business prototype and resemblance to others, assembling a franchise, spreading their reputation, and cultivating a future passive income. While others choose to concentrate on their flagship eatery, trusting that quality over quality is vital for drumming up future business.

Smart advertising encourages the restaurant owner to create a good reputation in the market and reach customers who might not even have heard about the restaurants near them. It also promotes the restaurants with discounts, offers, special occasions, and new items to the menu.

For marketing purposes, the best way is social media. Whether people are seeking someplace to dine in safely or looking for the best takeaway service, they turn on the social media app. The more the traffic drives to your specific website or page, the more you will succeed in this business.

What the advertising brings to the restaurants

It helps to target customers, as if the customers like the taste of the food at a specific restaurant, they will start recommending that place to their colleagues and friends. Advertising helps target particular types of customers and proves to be more effective.
Advertising certainly helps to stay competitive in the business. The competitors will be advertising their specific establishment to the customers. They will assume that the establishment has lacked publicity, is less thriving, and offers less than the other competitors.
Publicity and advertisement are thoroughly an investment. If the restaurant owner is investing wisely, they will surely profit from that. But the amount to be spent on publicity depends upon the area and type of restaurant. Usually, casual and family-specific restaurants do not spend more on advertising, while fine-dining restaurants spend more because they must create a lavish image.
Publicizing can certainly help to develop crucial aspects of the restaurant’s reputation. Advertising fetches the customers by creating the business’s reputation in the community.
Hiring a marketing agency can reduce almost all of the burden regarding advertisement. A good social media marketing agency can maintain whatsoever the name’s niche and aesthetics through social media. Great brand recognition can lead to more followers, leading to more traffic to the site and a boost in orders.

With the passage of time, there has been continuous development in the world of solar energy, nuclear power, smart grid, electric vehicles, rail transportation, aerospace, aviation, and navigation. Therefore, this trend has increased requirements for power equipment performance. These days, the first generation of silicon materials is about to hit the theoretical limit that was originally determined. The third generation features a wider bandwidth, electron saturation, and thermal conductivity. In this article, we are going to talk about a new type of material called silicon carbide ceramics. And we will specifically discuss the applications of silicon carbide ceramics in different industries. Read on to find out more.

As far as potential is concerned, silicon carbide ceramic is the most mature choice. As a matter of fact, many of its indicators are much better than silicon. For example, it has a 300% higher bandwidth. Apart from this, the theoretical operational temperature of this material is 600 Celsius. Now, let’s talk about the different uses of this material.

Electric Vehicles

Since these modules can have a sustainable, intelligent, low carbon, and green development, we can say that the advantages of this material are primarily reflected in the following three aspects.

1. Simplification of the power supply Network and boosting the frequency

2. Increasing the temperature and reducing losses

3. Improving efficiency and reducing the volume

As far as power conversion is concerned, components made of silicon carbide cal can help improve performance. In electric models, the active load-bearing component is the electric motor. These motors have different rotational speeds. Therefore, these motors require repeated acceleration and acceleration during the process of driving. Therefore, the working condition is more complex compared to the speed regulating system.

Transmission Systems

If you have a silicon-based device, your best choice is are switch made from silicon carbide. This is because this material has an extremely low resistance. Therefore, it is an ideal choice for applications where high frequency and temperature are involved.

The thing is that this material can reduce the loss of power by up to five hundred percent. Moreover, it is possible to reduce weight and size by over 40%. Therefore, it can help have a positive impact on the grid configuration and adjustment of energy strategy.

Solar Energy Field

If you are looking for advice that can be used in solar inverters, silicon carbide is an ideal choice. It comes with a small size, reduced costs, and much higher efficiency. Typically, the conversion efficiency of these inverters is around 96%. But if silicon carbide is used, it is possible to increase the efficiency to 97.5%. In other words, these devices can help produce power losses by 25%. Apart from this, these inverters can help boost conversion efficiency significantly.

LED Lighting

These days, the popularity of LED devices that use silicon carbide is on the rise. The thing is that these LEDs are much brighter and can reduce the cost by up to 50%. They are 200% brighter than other types of lights.

Similarly, they have 10 times more thermal conductivity. In routine life, you can apply this type of lighting for different types of environments, such as color display devices, information screens, indoor lighting, and signal lights. The thing is that they can help reduce pollution and cost.

Instead for entire details relevant piece of information in this world of modernized technology Cromacoin usually operates on wide-spread public ledger known as Blockchain where entire confirmed transactions. Entire ways where users are aware of each transaction avoid stealing and spending the same currency within stipulated time. This process also supports Blockchain as it is trustworthy for an appropriate piece of content. Cromacoin is one of excellent digital currency which has been stepping up to correspond with better digital currencies exchanges.

Where to store your new ICO’s tokens after procure?

There are diversified applications which one should utilize while obtaining new ICO’s tokens some of the vital key elements are visualized below for better appearance:-

• Full Client Satisfaction- It is one of email server which is encountered without dependent upon third-party servers. It also controls whole transaction from start to an end.

• Trivial Clients- The mandatory vital piece of server surely rely upon customer’s satisfaction as everyone acquires access to the network for uppermost transactions.

• Web Clients- It is the opposite of full client resembling which totally dependent upon the third-party server and operate entire transactions instantly.
Where can you find Cromacoin?

In order to get evolved with this cryptocurrency digital exchanges one can firstly purchase Cromacoin from steps involved below:-

• Cryptocurrency Exchanges where one can exchange regular new ICO tokens.

• One can find a seller or just by SING UP process available for procedural module.

• After Signing up Cromacoin is precious for customers for better investment plans.

Input important credentials to obtain freeway service to your account by SIGN UP process.

• It is recommended to utilize a strong elongated password with a mixture of letters, alphabets and other special characters.

• One will be able to find information about the product in our whitepaper which proffers an extreme most reliable piece of information rapidly.

• Get a proper financial report as ICO’s can be started with crowdfunding.

• Companies utilizing ICO at an earlier stage for traditional businesses acquire whitepaper which is the most likely concern.

One needs explanations about Cromacoin just by examining the whitepaper in ICO’s.

• Get a ratio for cryptocurrency along with procedural modules in accordance to digital currency exchanges.

Where are your tokens? Know more from defined information evaluated

Firstly, it is important to bring tokens for your ICO which is associated with your tokens available as per needs and requirements. It can suffer bit of project keeping in mind a trustworthy project which one can send for Cromacoin analyzed. It is suggested to deposit your new ICO tokens where tokens actually bare and help for your new token repeatedly.

• Set up for a coin and participate in ICO to buy tokens.

• The need of wallet which supported tokens for purchase.

• Participate in ICO to buy tokens from Cromacoin.

• Send ETH for a token purchase and one will be tied to private key of wallet.

• Acquire few pieces of information to accomplish with Cromacoin.

• Send ETH address for ICO and proffer tokens constantly.

• Don’t ask for a deposit which wallet supports for a new token or one can access to your New ICO tokens on Blockchain with appropriate security enabled policies.

How to import ICO tokens into a supported wallet?

If one has contract address for token one can import tokens into wallet. Likewise, our wallet has the capability to hold numerous tokens keeping in mind entire terms accuracy, precise along with efficiency which play a vital role to enhance one’s business productivity. Our wallet is encompassed with unique wallet address which is thereby sent just by input for tokens.